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Privacy Policy

Who are we?

This website www.crusha.co.uk (the “Website”) is owned and operated by The Silver Spoon Company, a division of British Sugar Plc. (registered in England and Wales under company number 00315158) (called in this notice “we”, “our” or “us”).

Purpose of this notice

This privacy notice tells you about the information we collect about you when you visit our Website or otherwise provide us with information.

It also tells you how you can exercise Your Rights (including the right to object to some of the data handling we carry out).

What personal data do we collect?

Site traffic data and information about your computer

How do we use this data?
When you browse our Website, we use cookies to collect:

  • Information about your use of our Website – we collect standard internet log information and details of visitor behaviour patterns.
    • We use this information to record visitor numbers, their use of different areas of the Website and any useful features or links. We do not use this information in any way that would identify you personally.
    • We use a third party, Google Analytics, to collect this information but it is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
  • Information about your computer; this includes your IP address, operating system and browser type.
    • We use this information to help maintain the security of our Website and to identify trends so that we can improve its performance.
    • We also use this information to customise the Website according to your interests and to ensure the Website’s content is presented as effectively as possible for you.
    • We do not use this information in any way that would identify you personally.

Some cookies are necessary so you shouldn't disable them if you want to be able to use all the features of our website. You can disable other cookies but this may affect your experience.

We collect this information for the purpose of our legitimate interests in maintaining and managing our Website and ensuring its security. We also use cookies on the basis of your consent (where we need this from you).

For more information about how we use cookies on our Website, see our Cookies Policy.

How long do we keep this information for?
We will only keep information about your visit to our Website for as long as is necessary for the purposes we’ve mentioned. Typically we delete user browsing information every 2 years.

Who do we share this information with?
We share information about visitors to our Website with service providers who help us administer and manage the Website.

Information you send us

How do we use this data?
You do not have to supply us directly with any information when you use our Website. If you choose to use our ‘contact us’ feature or otherwise get in touch with us, we will use the information you send us for the purpose of responding to your enquiry. When we use your personal data for this purpose, we do so for our legitimate business interest in communicating with you in accordance with your wishes and expectations. We will also use this data for the purpose of our legitimate interests in accessing appropriate professional advice and in order to ensure we comply with legal obligations to which our business is subject.

General enquiries about our recruitment procedures are welcome but we are not able to consider CVs or job applications sent to us via this Website. If you do use this Website to send us this type of information, it will be securely deleted on receipt.

How long do we keep this information for?
We will only keep your information for as long as is necessary in order to manage your query. We usually keep records of routine queries for 12 months but in some cases (for example where the query relates to a contract between us, or where we need to obtain legal advice in order to respond to a complaint) we may need to retain a record of our communications for up to 6 years.

Who do we share this information with?
We will share your data with our service providers and our professional advisers if this is necessary in order to resolve a query or complaint.

Otherwise we will not share your information with any third party unless:

  • we have your permission;
  • we are required to do so by law;
  • this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
  • this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

Information you give us when you enter a competition, prize draw, or promotion or complete a survey

How do we use this data?
You do not have to supply us directly with your personal data when you use our Website. However, some communications, services and facilities can only be provided if you supply us with relevant details. For example, if you enter a competition, prize draw or promotion or complete a survey you will be asked to provide us with your contact details. If we ask you to supply us with information that is not strictly necessary in order for us to provide you with the communication, service or facility you are interested in, we will make this clear. This might be because it’s useful to us in helping us learn more about our customers or enhance our products and services.

If you do enter a competition, prize draw, promotion or complete a survey we will use the personal data you provide:

  • to provide you with specific information about our products and services where you request this
  • to improve our understanding of the needs and interests of our customers and contacts; and
  • to notify you about changes to our services.

When we use your personal data for these purposes, we do so for our legitimate business interests in developing and promoting our goods and services and communicating with you in accordance with your wishes and expectations. You can object to our use of your data for these purposes at any time.

We will also use this data for the purpose of our legitimate interests in accessing appropriate professional advice and in order to ensure we comply with legal obligations to which our business is subject.

If you provide us with your information in connection with a competition entry, prize draw or promotion, we will use this to administer our competition, to communicate competition results where relevant and to deliver prizes. When we use your personal data for these purposes, we do so because it is necessary for us to collect and use this information for the performance of our contract with you in accordance with our competition rules.

How long do we keep this information for?
Information we hold for market research purposes is not usually held in a form that will identify you for longer than 12 months.

Information we hold in connection with the management of competitions, prize draws, and promotions is usually held for 6 years.

Who do we share this information with?
We share this data where necessary with our suppliers, service providers and professional advisers.

Otherwise we will not share your information with any third party unless:

  • we have your permission;
  • we are required to do so by law;
  • this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
  • this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

Marketing and promotional information

How do we use this data?
We may use your contact details and information we collect about your use of our Website and social media accounts in connection with our marketing activities, including:

  • To send you newsletters, marketing emails, and messages via SMS, messenger and social media platforms; and
  • To deliver relevant website content and advertisements to you and measure the effectiveness of the advertising we serve to you.

The personalisation of advertisements displayed on social media platforms may be based on information you have provided directly to us (for example when browsing our Website) or based on other information attributed to you via cookies, including cookies set by third parties.

Where we use your information to send you direct marketing messages, we do so on the basis of your consent. We also rely on your consent where the data is collected via a cookie (save for strictly necessary cookies). You can choose which cookies you accept using our cookies management tool available when you first visit our Website or at all times in the footer of our Website or by managing your preferences within your browser settings. Otherwise, we process this information based on our legitimate interest in promoting our business and our products.

How long do we keep this information for?
We keep information for direct marketing purposes for as long as you continue to be interested in receiving our marketing communications, i.e., until you opt-out. Please refer to our Cookies Policy for further information regarding the use and duration of the cookies used.

Who do we share this information with?
We share this data where necessary with our suppliers, service providers and professional advisers, as well as our advertising partners (who may process your personal data as joint controllers with us for these purposes), including Meta (Facebook and Instagram) – Privacy Policy and Google (YouTube) – Privacy Policy.

Otherwise we will not share your information with any third party unless:

  • we have your permission;
  • we are required to do so by law;
  • this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
  • this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

International transfers of data

We may transfer personal information to countries other than the country in which the data was originally collected (for example, outside the UK). These countries may not have the same data protection laws as the country in which you initially provided the information and may not provide the same level of protection. If we transfer personal information to countries outside of the UK, we will ensure (in accordance with applicable laws) an adequate degree of protection is afforded to your personal information by ensuring at least one of the following safeguards is implemented:

  • we may transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data;
  • for transfers to the US, transfers may be under the UK Extension to the EU-US Data Privacy Framework. Further information about the UK Extension to the EU-US Data Privacy Framework can be found here;
  • we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. Further information regarding such contracts are available on the ICO's website here.

Your rights

You can ask us at any time to provide you with a copy of your personal data. In relation to personal data you have supplied to us, and which is held by us for the purpose of entering into a contract between us or on the basis of your consent, you are entitled to ask us for a copy of this information in a structured, commonly used and machine readable format so that you can reuse it or share it with other organisations.

If you think the personal data we hold about you is inaccurate or incomplete, you can ask us to correct it or complete it.

In some circumstances you also have the right to object to our processing of your data and can ask us to restrict our use of your data and to delete it.

Where we process your personal information on the legal basis of consent, you may refuse consent to our processing and you may also withdraw your consent at any time: (i) in respect of cookies on our Website, by using the cookie consent manager in our cookie notification banner, (ii) in respect of marketing communications, by using the unsubscribe option in relation to the relevant communication(s), or (iii) in respect of other matters, by using the contact details below. This would not affect your ability to use any features of our Website. Withdrawing consent does not affect any processing carried out without your consent (i.e. where we rely on another legal basis), nor the lawfulness of processing based on consent before its withdrawal.

There are some exceptions to these rights, however. For example, it will not be possible for us to delete your data if we are required by law to keep it or if we hold it in connection with a contract with you. Similarly, access to your data may be refused if making the information available would reveal personal information about another person or if we are legally prevented from disclosing such information.

If you wish to exercise any of these rights you should contact us.

Contacting us and your rights of complaint

Questions, comments or requests concerning this privacy notice are welcomed and should be addressed to Data Protection Coordinator at The Silver Spoon Company, 1 Samson Place, London Road, Hampton, Peterborough, PE7 8QJ.

If you have a concern about the way we handle your personal data you have the right to complain to the Information Commissioner (ICO). You can find details of how to do this on the ICO website or by calling their helpline on 0303 123 1113.

This privacy notice was last updated on December 1st 2025.